BUILD U

Nestlé, China

Nestlé China planned to develope a new brand – Build U, which helps new mothers to manage their body shape, plus offering additional benefits which new mother needs. The brand will have meal replacement drinks and low calorie snacks which help new mothers to lose weight in the most enjoyable way possible.

Target audiences: female white collar, between age of 25 to early 40s.

My main task for this project is to design the logo of the product.

The logo should focus on the EMOTIONAL qualities of the brand, which is feminine, elegant, and contemporary. Aiming for an overall premium look, the logo was carefully crafted with strong and bold characteristic combining with the soft and smooth flow to it.

The logo was be used on all SKUs (drinks, powder jelly, snacks, box sets) and KVs, which would be available both in ecommerce stores and offline stores.

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