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Sam's Club, China

Sam’s Club was first introduced in China in 1996, and to date, there are more than 40 stores all over China.

 

In mid 2020, Sam's Club China decided to rebuild their overall packaging system for a premium family-look of all the categories, and to upgrade their member's shopping experience.

In this project, I took the roll as the design lead for the rollout of over 600 SKUs

from the period of 2020 to 2021.

H&M_CREDS_SAMS Club_Biscuits&Cakes_150321_CL.jpg
H&M_CREDS_SAMS Club_Freezer_160321_CL.jpg
H&M_CREDS_SAMS Club_Fresh_030321_CL.jpg
H&M_CREDS_SAMS Club_Gifting Premium_071220_CL.jpg
H&M_CREDS_SAMS Club_Seafood_151220_CL copy.jpg
H&M_CREDS_SAMS-Club_Nuts&-Dried-Fruits_110320_CL.jpg
H&M_CREDS_SAMS Club_Drink&Beverage_120320_CL.jpg
H&M_CREDS_SAMS Club_Liquor_131220_CL.jpg
H&M_CREDS_SAMS Club_supplements_010321_CL.jpg
H&M_CREDS_SAMS Club_Playful_110320_CL.jpg
H&M_CREDS_SAMS Club_Household_030321_CL.jpg
H&M_CREDS_SAMS Club_Gifting_071220_CL.jpg
H&M_CREDS_SAMS Club_Gifting Mooncakes2020_071220_CL.jpg
H&M_CREDS_SAMS Club_Gifting_DragonBoat_131220_CL.jpg

Copyright © 2023 by Viki Lin

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